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 Helping ambitious high-achievers achieve their goals and win from day one. 
Not by luck, not by chance, but by design.

Most people set goals. Few actually follow through. Discipline by Design™ gives you the tools to move from intention to action, and follow through with clarity, confidence, and purpose - without relying on motivation or willpower.

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Get more than what you pay.

Why This System Works
When Motivation Doesn’t


You don’t need more pep talks. You’re not here for motivational fluff. You’re here because you want a system that actually helps you do the things you say you want to do. Most programs try to hype you up with vague promises. They sell you inspiration, but they don’t give you something solid to hold onto. They give you a dream, not a plan. But you’re smarter than that.

Discipline by Design™ isn’t about quick fixes or empty motivation. It gives you a clear system that helps you keep going even on the days you don’t feel like it.

So let’s get right into why these frameworks deliver results…

You Already Know What to Do, We Help You Actually Do It

Clarity by itself isn’t enough. Most high-performers already know what they should be doing. The real problem is actually doing it -  consistently. That’s where most people drift back into old patterns  procrastination, perfectionism, or loss of momentum. We help you avoid that.

Simple. Focused. Effective. No fluff. Only What Matters.

No hacks. No gimmicks. No tricks. Just the essential 20% that drives 80% of your results. You’ll strip away distractions and walk away with a personal blueprint that makes decision-making simple.

Frameworks and Tools That Adapt to You

This isn’t about handing you a PDF or download and walking away. You’ll get frameworks, tools, and structured exercises to adapt the system to your exact goals and context. So it feels like it was built for you, not someone else.

Structure That Turns Good Intentions Into Consistent Action

Without a structure, even the best intentions fade. With Discipline by Design™, you’ll know what to do next, why it matters, and how to stay on track, without burning out. You won’t just get information, you’ll lay the foundation that makes showing up feel natural.

Start Building Discipline by Design™ Today

You Don’t Need More Willpower.

With Discipline by Design™, you’ll learn how to show up consistently,
even on the days you don’t feel like it.

Join Discipline by Design™ today and get:

Proven frameworks that turn intention into consistent action.

Tools to simplify decision-making and eliminate distractions.

A personalized structure that adapts to your goals and life.

No more stop-start cycles. No more burnout. Just calm, sustainable momentum.

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What people have to say.

- Calvin

Love what you shared! Thanks for providing value to the community!! That's what we're all about. Thank you for giving us extra-inspiration for today.

- Calvin

- Jenna

Thank you for this, Segun. I really appreciate your insights - you are uplifting to listen to, and I take your words to heart, happily!

- Jenna 

- Andrew

I really like your approach - Many of your reflections can applied in many ways and I reread them, each time thinking about your motivations, my own, and those of family members. Thanks for your wonderful insights.

- Andrew

Meet the Creator of Discipline by Design™

Hi. I’m Segun Makinde.
Here’s more about me: 


✅  2x Olympian and 3x international medalist

✅  20,000+ hours and 15+ years of high-performance experience

✅  TEDx and keynote speaker

✅  Creator of The Inner Olympian Podcast and Discipline by Design™ built to help ambitious individuals follow through and do what they said they would do with clarity and consistency..

But here’s the truth: when I first started working towards my goals, I struggled too. I had motivation, I had ambition, I had drive, but without the right systems, I kept hitting the same wall: inconsistency.

What saved me wasn’t more motivation or discipline-for-discipline’s sake.
It was learning how to design a plan that made showing up automatic and progress inevitable.

That’s the foundation of Discipline by Design™.

This isn’t just another "thing" to me. It’s a way help high-achievers who know that they are capable of much more, but frustrated by the gap between their potential and their actions. My mission with Discipline by Design™ is to make that gap disappear so you can perform at your best, not just once in a while, but consistently.

If you’re tired of starting strong and fading out...
If you know what to do, but doing it is hit or miss...
If you’re done with short-term fixes and ready to build something solid...

Then you’re ready for Discipline by Design™.

I hope you love it.

What You Get Inside 
Discipline By Design™

 01. A Complete System

Not another course. Not more random productivity hacks.
This is the Gold Medal Blueprint™, a precision-based system designed by a 2x Olympian to help you close the gap between what you know and what you actually do.

Inside, you’ll work through 13 frameworks across three zones:

  • Mindset Tools → Rewire self-doubt, set goals with clarity, and cut through decision fatigue.

  • Identity Anchors → Align your daily actions with who you’re becoming, not just what you’re doing.

  • Execution Frameworks → Build repeatable structures for follow-through, even when motivation fades.

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02. A Playbook for Consistency

Discipline by Design™ gives you plug-and-play tools you can use right away — not just theory.

You’ll get:

  • The Focus Funnel™ → A filtering system to prioritize actions with clarity.

  • Pre-Commitment Architecture™ → A framework that ensures you show up even on tough days.

  • Execution Clarity Maps™ → A blueprint for what to do next, why it matters, and how to sustain momentum.

Anytime you feel scattered or stuck, these tools bring you back on track.

 

03. Direct Guidance, Not Empty Inspiration

This isn’t theory or hype. It’s structured guidance built on 20,000+ hours of Olympic-level performance experience.

You’ll get:

  • Frameworks and tools that adapt to your personal goals.

  • Reflection exercises that hardwire consistency into your routine.

  • A system that acts as your execution partner — steady, reliable, and there when motivation isn’t.

Discipline by Design™ gives you tools you can use right away not just theory.

 

04. Accountability, Support, and Structure

Information without structure fades fast. That’s why Discipline by Design™ builds accountability right into the process.

  • Weekly & daily check-in structures to track progress with precision.

  • Community of high-achievers - peers who are done drifting and committed to designing their goals with intention.

  • Built-in reflection points so you can measure, adjust, and keep momentum without burning out.

This isn’t about grinding harder. It’s about staying consistent long after motivation wears off.

 
Join Discipline By Design™

Who is this For? 

Discipline by Design™ is not for everyone - and that’s intentional.
It’s built for individuals who are ready to approach their goals with structure, clarity, and commitment, not urgency or wishful thinking.

You’re a strong fit for Discipline by Design™ if: 

✅ You understand this is a system — and systems only work when you use them.

You recognize that tools are only powerful when you apply them consistently, not when they sit unused on a digital shelf.

✅ You’re open to re-evaluating the way you approach goals, habits, and self-management.

If your current way of operating hasn’t produced the outcomes you want, you’re willing to design a better, more intentional way forward.

✅ You’re committed to showing up — even on the days when motivation is low.

You know excellence is built on repeatable behaviors, not occasional bursts of intensity.
You value patience, precision, and long-term progress.

✅ You don’t believe in one-size-fits-all formulas.

You understand that meaningful achievement requires alignment, clarity, and adjustments — not copying someone else’s blueprint.

âś… You take responsibility for your own follow-through.

You prefer ownership over excuses.
When obstacles arise, you adjust your behavior instead of abandoning your goals.

✅ You’re willing to ask for support when you need it.

You understand that clarity, accountability, and guidance are part of disciplined growth — and you’re not afraid to reach out when you need direction.

You’re not a good fit for Discipline by Design™ if: 

 ❌ You believe signing up alone will create results.

Progress requires disciplined action, not passive enrollment.

❌ You’re unwilling to engage in the foundational, often unglamorous work required to reshape your habits and identity.

This program is about internal architecture - not shortcuts, hacks, or aesthetic productivity.

❌ You expect someone to micromanage your every move.

DBD teaches you to become the architect of your own execution - not to depend on external direction at every step.

❌ You prioritize low-impact decisions over the deeper structural work.

If you’re more concerned about the perfect app, tool, or scheduling system than about the discipline behind your behavior, this isn’t the right space.

❌ You expect a technical tutorial on business platforms or marketing tools.

Discipline by Design™ is a performance and execution system - not software training or a business-building manual.

Ready To Stop Drifting and Start Designing?

Join Discipline by Design™ 

This could easily be positioned as another high-ticket coaching program or course. However the truth is, these tools and frameworks are meant to be accessible to anyone who is serious about achieving their goals.

Click below to join:

Weekly (LAUNCH PRICE)

$25

Then $25 per Week. No Contracts. Cancel Anytime. Will increase to $40/week on Jan 5th, 2026

  • Immediate access to the complete Discipline by Design™ System including all core content, tools, frameworks, and self-guided systems.
  • The Discipline by Design™ Training Library Access to over 30+ structured in-depth tools, templates, and frameworks.
  • Monthly Deep-Dive Workshops. Monthly workshop where we go deep on one core topic.
  • Priority Access and Discounts Receive first invitations, early access, and preferred rates for things like advanced workshops, and in-person experiences.
  • Community DBD Calls Weekly calls focused on execution where members can troubleshoot challenges, share insights, and clarify next steps.
  • The DBD Live Chat Feeling stuck?

    Post inside the private channel and you’ll receive grounded guidance, behavioural corrections, and clarity on what to do next.

  • *BONUS* Gold Medal Mindset Workshop (worth $147) to clarify your primary goal, Identify your personal Execution Gaps™, Build a precise, realistic action path, Map systems, behaviors, and checkpoints for consistent follow-through
  • *BONUS* Gold Medal Impact Workshop (worth $147) to clarify your primary goal, Identify your personal Execution Gaps™, Build a precise, realistic action path, Map systems, behaviors, and checkpoints for consistent follow-through
Join Discipline by Design™

Yearly (LAUNCH PRICE)

$500

This Renews Annually. No Contracts. Cancel Anytime. Will increase to $1080 on Jan 5th, 2026

  • Immediate access to the complete Discipline by Design™ System including all core content, tools, frameworks, and self-guided systems.
  • The Discipline by Design™ Training Library  Access to over 30+ structured in-depth tools, templates, and frameworks.
  • Monthly Deep-Dive Workshops. Monthly workshop where we go deep on one core topic.
  • Priority Access and Discounts Receive first invitations, early access, and preferred rates for things like advanced workshops, and in-person experiences.
  • Community DBD Calls Weekly calls focused on execution where members can troubleshoot challenges, share insights, and clarify next steps.
  • The DBD Live Chat Feeling stuck?

    Post inside the private channel and you’ll receive grounded guidance, behavioural corrections, and clarity on what to do next.

  • *BONUS* Gold Medal Mindset Workshop (worth $147) to clarify your primary goal, Identify your personal Execution Gaps™, Build a precise, realistic action path, Map systems, behaviors, and checkpoints for consistent follow-through
  • *BONUS* Gold Medal Impact Workshop (worth $147) to clarify your primary goal, Identify your personal Execution Gaps™, Build a precise, realistic action path, Map systems, behaviors, and checkpoints for consistent follow-through
  • *BONUS* 1-1 Call With Segun (Worth $2500) to clarify your primary goal, Identify your personal Execution Gaps™, Build a precise, realistic action path, Map systems, behaviors, and checkpoints for consistent follow-through
Upgrade to Yearly

"Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act.
There is no other route to success."  

- Stephen A. Brennan

 

Want to know more?

Frequently Asked Questions


Learn more about what we do (and don’t do) at Discipline by Design™.

 Final Thought

You Have Two Choices

OPTION 1: Keep operating the way you always have.

Keep setting goals without the structure to follow through. Keep relying on motivation that fades after a week. Keep promising yourself you’ll “be more disciplined tomorrow.” Keep restarting, burning out, and wondering why nothing sticks.

OPTION 2: Build the discipline system that actually creates results.

Design a framework that makes consistent action feel natural, not forced. Replace overwhelm and chaos with clarity, structure, and momentum. Develop habits you can rely on, even on the days you don’t feel motivated. Finally experience progress that compounds day after day, week after week. 

Ready to build clarity, confidence & consistent progress?

If you're serious about becoming the version of yourself who can follow through... not just think about it. If you’re ready to replace “trying harder” with an actual system that works... Then you’re in the right place. 

 
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